LNMIIT Student Blog

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Monday, July 23, 2007

Is Google planning to launch a Job Search portal ?

Since past few years, jobs sites have been mushrooming like anything. And still, the market seems to comfortably afford some more key players. Several start-ups have leveraged this, and raised a good amount of capital from their VCs. For example, simplyhired.com(launched in early 2005), indeed.com(launched in late 2004) have made a substantial growth, inspite of existing giants monster.com and careerbuilder.com

With a large amount of job-related info being put online by these jobs sites, it is becoming harder for a user to quickly figure out jobs of her interest. And thus, job search seems to be a promising market opportunity. But when we were to search for a particular job opportunity, several vertical search engines seem to perform much better compared to the broad-based engines like Google or Yahoo.

Yahoo responded to this trend by having a separate vertical-search for jobs in its hotjobs portal. And Google, introduced(in November,2005) an on-line classified advertising system that allows employers, job boards, and other organizations to post job openings. But that service wasn't a big success and is still 'beta' , as of now.

Now, it seems that Google is experimenting the concept of a Job Search portal, to fetch some customers looking for online jobs advertising. As an exciting revelation of underground facts, I am providing the link here, for you all to play with : Google Job Search . (try searching for more info on this on Google !)

As of now, this seems to be in a pretty nascent stage, as it is just using an old instance of the index of Google and listing only URLs having certain keywords in them(typically 'jobs', 'career', etc.) It seems to be using some special instance of Google Custom Search.

One funny thing to note is that, it shows advertisements too. Now, that makes me wonder, who will pay for advertising on a website which is not officially out yet ? Yet another thing is that besides Job search, there is 'sm' written, .... now, I knew about 'TM', but what does 'sm' stand for ?? "Search Mark" , ... heheheh


Blogger Writing said...

SM = "service mark," the service equivalent to trademark (TM). SM is used to protect the name of or logo for a service (e.g. 'Molly Maid'), just as TM is used to protect the name or logo of product (e.g., 'Coca-Cola').

August 13, 2007 at 3:02 PM  

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